Cookies

What are cookies?
A cookie is a small data file that a server sends to a browser, which then stores it on the user's computer. During each subsequent visit to the same server, the browser sends this data back to the server. Cookies are commonly used to distinguish individual users, store user preferences, and generally make the use of websites easier. Cookies pose no danger to your computer as such. However, they do play an important role in privacy protection. Cookies, for example, help with:

• determining which pages and features visitors use most often; based on this information, we can best adapt our offerings to meet your needs;
• pomáhají nám zjistit, které reklamy si návštěvníci nejčastěji prohlíží, aby se jim při procházení stránek nezobrazovala stále stejná reklama, případně aby se jim nezobrazovala reklama na zboží, o které nemají zájem.
• ke správné funkčnosti našich stránek, aby bylo možné dokončit proces nákupu s co nejmenšími obtížemi pro koncového zákazníka;
• při zapamatování přihlašovacích údajů našich zákazníků, takže je nemusí zadávat pokaždé znovu;
   

What cookies do we use? Cookies used on our website can be divided into two basic types in terms of their duration. Short-term "session cookies," which are only temporary and remain stored in your browser only until you close it, and long-term "persistent cookies," which stay stored on your device for much longer or until you manually delete them (the duration of cookies stored on your device depends on the cookie settings and your browser settings).
In terms of their function, cookies can be divided into:

• conversion cookies, which allow us to analyze the performance of different sales channels;
• tracking cookies, which, in combination with conversion cookies, help analyze the performance of different sales channels;
• remarketing cookies, which we use to personalize ad content and target it appropriately;
• analytical cookies, which help us improve the user experience of our website by understanding how users interact with it;
• essential cookies, which are crucial for the basic functionality of the website.

 Third-party cookies
We also use various services from other partners who also use cookies. These cookies are managed by third parties, and we do not have access to read or write this data. This mainly includes systems for delivering advertisements or analyzing website traffic.
We use the following cookies on our website:

• Google (AdWords, Analytics, DoubleClick...) - analytical, tracking, conversion, remarketing
• Facebook - tracking, conversion, remarketing
• Heureka.cz - tracking, conversion
• Seznam.cz (Sklik, Zboží.cz) - analytical, tracking, conversion, remarketing
• SmartSupp - analytical
• Toplist.cz - analytical

Consent to the storage of cookies, or refusal to use cookies
The use of cookies can be adjusted through your internet browser settings. The vast majority of browsers accept cookies automatically by default. You can refuse cookies using your web browser or set it to allow only certain cookies that you select.